Topic: Editorial & Brand

Create a digital service manual with this template

Posted on November 22, 2016 by - Editorial & Brand, Governance & Workflow, Strategy

Digital service manual on a laptop screen

Earlier this year, I wrote about how we are creating and implementing a digital content strategy at IREX, an international NGO with offices in 20 countries and participants in more than 100.

Collaboration is an essential ingredient in any content strategy. But because IREX’s staff members are distributed across five continents, it’s all the more important for us to coordinate our work in efficient and effective ways.

To help solve this challenge, we created a digital service manual that outlines roles, processes, guidelines, a digital roadmap, and more. In this post, I’ll briefly describe the types of content that we included in our manual and the steps we took to develop it. I’ll also share a template for content strategists and digital directors to use when drafting their own digital service manuals. Read more . . .

Redesigning irex.org: An interview

Posted on October 3, 2016 by - Content Engineering, Editorial & Brand, Strategy, User Experience

Home page of the IREX website in July 2016
 

In July 2016, my team launched a redesigned website for IREX, the international NGO where we work. David Hobbs Consulting contacted me to discuss our process.

The following interview originally appeared on DavidHobbsConsulting.com. During our conversation, David and I discussed my team’s decisions for the redesign, including our approach to user research, stakeholder alignment, content migration, and content strategy. Read more . . .

A template for content types

Posted on January 12, 2015 by - Editorial & Brand, Governance & Workflow, User Experience

Types of content

I’d like to share a tool that I recently put together to address a common content problem.

This tool is not a substitute for a comprehensive content strategy. However, if your organization has not yet decided to create a content strategy, this tool could help nudge teams in that direction while solving some important content issues. Read more . . .

Recommended reading for content strategists and content marketers

Posted on December 6, 2014 by - Editorial & Brand, Strategy, User Experience

book on content strategy

Here are some books and other resources that have been indispensable to my work. I’ve grouped them into several broad categories:

  • Content strategy, information architecture, and user experience
  • Digital marketing, content marketing, and social media
  • Design thinking, change management, and organizational development
  • Marketing and communications
  • Writing and editing
  • Graphic design, layout, and production

Read more . . .

What is editorial design, and why is it so important to digital publishing?

Posted on October 21, 2014 by - Editorial & Brand

Why editorial design matters

The term editorial design has never been more relevant to our digital world:

  • Do you publish content at regular intervals?
  • Do you try to unify this content so it conveys a distinct editorial or creative vision?
  • Do you have a strategy to share your content with readers?

If you answered yes to these questions, you already practice editorial design. But do you practice it well? Read more . . .