Here are some books and other resources that have been indispensable to my work. I’ve grouped them into several broad categories:
- Content strategy, information architecture, and user experience
- Digital marketing, content marketing, and social media
- Design thinking, change management, and organizational development
- Marketing and communications
- Writing and editing
- Graphic design, layout, and production
Read more . . .
Posted on July 10, 2014 by Josh Tong - Strategy
If we want our content to reach its full potential, then we need content strategy and content marketing to work together. Otherwise, we’ll only frustrate our readers, our stakeholders, and ourselves.
What’s holding us back, and how can we move forward? Read more . . .
Posted on June 30, 2014 by Josh Tong - Strategy, User Experience
What challenges do content strategists face when working for the government? Three content strategists for government agencies shared stories and advice during a panel discussion on June 26, 2014. Read more . . .
Posted on June 22, 2014 by Josh Tong - Strategy, User Experience
There’s no shortage of frameworks and methodologies that promise to improve communication. They streamline workflows, they reassure clients, and they produce standardized deliverables within predictable time frames. But they can also stifle creativity, lead to cookie-cutter solutions, and even fail to ask the right questions.
It’s easy to create a plan. It’s harder to solve a problem. What most frameworks lack is room for design thinking. Read more . . .