Sometimes the least glamorous social channels are the most powerful. Learn where your audience goes for information, and find a way to join the conversation. Read more . . .
Topic: Theory and practice
Design thinking allows teams to broaden their perspective by learning about their users’ needs. Teams can then redefine problems from their users’ point of view, generate fresh ideas, and test prototypes with the people who will use the final product or service.
Unfortunately, design thinking makes many organizations uncomfortable. So how can we introduce design thinking in a nonthreatening way? One inexpensive but powerful method is journey mapping. Read more . . .
If we want our content to reach its full potential, then we need content strategy and content marketing to work together. Otherwise, we’ll only frustrate our readers, our stakeholders, and ourselves.
What’s holding us back, and how can we move forward? Read more . . .
There’s no shortage of frameworks and methodologies that promise to improve communication. They streamline workflows, they reassure clients, and they produce standardized deliverables within predictable time frames. But they can also stifle creativity, lead to cookie-cutter solutions, and even fail to ask the right questions.
It’s easy to create a plan. It’s harder to solve a problem. What most frameworks lack is room for design thinking. Read more . . .