In the right situations, agile and lean approaches can make content strategy and governance projects more effective.
In this post, I’d like to bring together some ideas from Corey Vilhauer on “small content strategy,” Melissa Breker and Kathy Wagner on content governance and workflow, Lisa Welchman on digital governance, and Dimagi on organizational readiness for technology systems.
I’ll also share some ideas from my own work, including a four-step process that uses agile and lean principles to improve governance and workflow.
Interested? Read more . . .
Posted on February 24, 2015 by Josh Tong - Theory and practice
I’ve been thinking about a question that Sara Wachter-Boettcher recently posed:
Our web-team processes may be more collaborative and iterative than ever—we may be sketching, testing, adapting, and prototyping. But how often are the people who’ll live out our strategies and manage content for the long term . . . included in that process?
She offers great advice about how hands-on workshops can be much more effective than traditional training sessions. I agree that it is far better to build a solution with, not for, the people who need to own it. And as Wachter-Boettcher points out, there are about a million opportunities throughout a project to include other teams in your team’s process.
I believe that one of the most important opportunities occurs at the very outset of a project, before the teams have even agreed to work together.
This is the perfect time to stop and ask each other, “What style of collaboration is right for this project? How can we work better across teams, not just within them?” Read more . . .
Posted on January 12, 2015 by Josh Tong - Tools and resources
I’d like to share a tool that I recently put together to address a common content problem.
This tool is not a substitute for a comprehensive content strategy. However, if your organization has not yet decided to create a content strategy, this tool could help nudge teams in that direction while solving some important content issues. Read more . . .
Posted on December 6, 2014 by Josh Tong - Tools and resources
Here are some books and other resources that have been indispensable to my work. I’ve grouped them into several broad categories:
- Content strategy, information architecture, and user experience
- Digital marketing, content marketing, and social media
- Design thinking, change management, and organizational development
- Marketing and communications
- Writing and editing
- Graphic design, layout, and production
Read more . . .