Tagged: content model

Why to create a content model before redesigning your nonprofit’s website

Posted on May 7, 2017 by - Content Engineering, Strategy

High-level content model for IREX's main website

Recently, my team at IREX worked with colleagues to create a content strategy and redesign our website. During the redesign, one of the most important steps was drafting a content model.

The content model that you see above helped us save countless hours during and after the redesign. Months later, we’re using it to improve results for the organization and our users.

Content models aren’t as intuitive or widely understood as sitemaps, wireframes, or design comps. But I’d argue that they’re even more important for helping organizations build the right thing. I’d like to share a bit about our process to encourage other nonprofits to embrace content modeling, too. Read more . . .