Tagged: content strategy

A template for content types

Posted on January 12, 2015 by - Tools and resources

Types of content

I’d like to share a tool that I recently put together to address a common content problem.

This tool is not a substitute for a comprehensive content strategy. However, if your organization has not yet decided to create a content strategy, this tool could help nudge teams in that direction while solving some important content issues. Read more . . .

Recommended reading for content strategists and content marketers

Posted on December 6, 2014 by - Tools and resources

book on content strategy

Here are some books and other resources that have been indispensable to my work. I’ve grouped them into several broad categories:

  • Content strategy, information architecture, and user experience
  • Digital marketing, content marketing, and social media
  • Design thinking, change management, and organizational development
  • Marketing and communications
  • Writing and editing
  • Graphic design, layout, and production

Read more . . .

Creating journey maps to improve your content strategy

Posted on November 16, 2014 by - Theory and practice, Tools and resources

Sticky notes for a preliminary journey map

Design thinking allows teams to broaden their perspective by learning about their users’ needs. Teams can then redefine problems from their users’ point of view, generate fresh ideas, and test prototypes with the people who will use the final product or service.

Unfortunately, design thinking makes many organizations uncomfortable. So how can we introduce design thinking in a nonthreatening way? One inexpensive but powerful method is journey mapping. Read more . . .

What is editorial design, and why is it so important to digital publishing?

Posted on October 21, 2014 by - Reviews

Why editorial design matters

The term editorial design has never been more relevant to our digital world:

  • Do you publish content at regular intervals?
  • Do you try to unify this content so it conveys a distinct editorial or creative vision?
  • Do you have a strategy to share your content with readers?

If you answered yes to these questions, you already practice editorial design. But do you practice it well? Read more . . .