Tagged: design thinking

Why many nonprofits need a new membership model, and how they could build one

Posted on July 13, 2015 by - Strategy, User Experience

A new report describes how public media could supplement its old fundraising model with a new model of membership.  The report should be required reading for all nonprofits.

It’s no secret that many US nonprofits have struggled to recover after the recession. As old funding models decline, nonprofits are anxiously searching for new models that might lead to more financial stability.

How can nonprofits continue to fund their important work without compromising their mission or alienating their supporters?

A report published in the Nieman Lab describes how public media could supplement its old fundraising model with a new model of membership. The report should be required reading for all nonprofits and digital strategists. Read more . . .

How agile and lean principles can improve content strategy and governance

Posted on June 7, 2015 by - Governance & Workflow, Strategy

Workshop on agile and lean approaches

In the right situations, agile and lean approaches can make content strategy and governance projects more effective.

In this post, I’d like to bring together some ideas from Corey Vilhauer on “small content strategy,” Melissa Breker and Kathy Wagner on content governance and workflow, Lisa Welchman on digital governance, and Dimagi on organizational readiness for technology systems.

I’ll also share some ideas from my own work, including a four-step process that uses agile and lean principles to improve governance and workflow.

Interested? Read more .  .  .

Recommended reading for content strategists and content marketers

Posted on December 6, 2014 by - Editorial & Brand, Strategy, User Experience

book on content strategy

Here are some books and other resources that have been indispensable to my work. I’ve grouped them into several broad categories:

  • Content strategy, information architecture, and user experience
  • Digital marketing, content marketing, and social media
  • Design thinking, change management, and organizational development
  • Marketing and communications
  • Writing and editing
  • Graphic design, layout, and production

Read more . . .

Creating journey maps to improve your content strategy

Posted on November 16, 2014 by - User Experience

Sticky notes for a preliminary journey map

Design thinking allows teams to broaden their perspective by learning about their users’ needs. Teams can then redefine problems from their users’ point of view, generate fresh ideas, and test prototypes with the people who will use the final product or service.

Unfortunately, design thinking makes many organizations uncomfortable. So how can we introduce design thinking in a nonthreatening way? One inexpensive but powerful method is journey mapping. Read more . . .

Bringing design thinking to communication strategies

Posted on June 22, 2014 by - Strategy, User Experience

Design thinking for communication

There’s no shortage of frameworks and methodologies that promise to improve communication. They streamline workflows, they reassure clients, and they produce standardized deliverables within predictable time frames. But they can also stifle creativity, lead to cookie-cutter solutions, and even fail to ask the right questions.

It’s easy to create a plan. It’s harder to solve a problem. What most frameworks lack is room for design thinking. Read more . . .