Tagged: journey maps

Creating journey maps to improve your content strategy

Posted on November 16, 2014 by - User Experience

Sticky notes for a preliminary journey map

Design thinking allows teams to broaden their perspective by learning about their users’ needs. Teams can then redefine problems from their users’ point of view, generate fresh ideas, and test prototypes with the people who will use the final product or service.

Unfortunately, design thinking makes many organizations uncomfortable. So how can we introduce design thinking in a nonthreatening way? One inexpensive but powerful method is journey mapping. Read more . . .