Tagged: nonprofits

Creating a content strategy at a nonprofit

Posted on June 2, 2016 by - Theory and practice, Tools and resources

Digital services so good that people prefer to use them

In the fall, I joined an international development NGO in DC to lead digital strategy. We’re a midsized NGO, with offices in twenty countries. Before the organization created my position, the communications team had only two full-time employees and an intern.

Here are some of the activities that we’ve tackled during the past nine months:

  • Conducted lean research on a rolling basis
  • Adopted a phased approach to renovating our website
  • Drafted a digital strategy, digital roadmap, and digital guidelines
  • Conducted training sessions and held brown-bag discussions
  • Obtained approval to develop a digital governance framework

If we can do it, there’s a good chance that your nonprofit can, too. I’d like to share some of the steps that we’ve taken so far—and some of the resources that we’ve consulted—to better achieve our mission. Read more . . .

Getting started with remote moderated usability testing

Posted on January 1, 2016 by - Theory and practice, Tools and resources

Remote moderated usability testing

Several people have asked how I conduct remote moderated usability testing for international nonprofits. I’d like to share my approach.

Here’s the three-sentence version:

I use Skype to share screens with users who work in developing countries. I ask users to complete a set of tasks, and I observe which steps give them trouble. We talk to each other while sharing screens so they can ask questions and give feedback in real time.

In this post, I’ll briefly describe the main aspects of remote moderated usability testing. I’ll suggest when to use this research method and which software to consider. I’ll also share my process for conducting the research and a few resources for further information. Read more . . .

How nonprofits can measure what matters in Google Analytics

Posted on July 18, 2015 by - Theory and practice, Tools and resources

Conversion funnel in Google Analytics

It seems that many nonprofits install Google Analytics but don’t know what to do with it. Fortunately, there are many things that nonprofits can do to make Google Analytics much more useful. In this post, I’ll describe how to get started with five features:

  1. Event tracking
  2. Campaigns (with Google URL Builder)
  3. Goals (with conversion funnels)
  4. E-commerce tracking
  5. Custom dashboards

I’ll also share some ways that I use Google Analytics at an international NGO, and I’ll walk you through the process of identifying the metrics that matter most to your organization. Read more . . .

Why many nonprofits need a new membership model, and how they could build one

Posted on July 13, 2015 by - Reviews, Theory and practice

A new report describes how public media could supplement its old fundraising model with a new model of membership.  The report should be required reading for all nonprofits.

It’s no secret that many US nonprofits have struggled to recover after the recession. As old funding models decline, nonprofits are anxiously searching for new models that might lead to more financial stability.

How can nonprofits continue to fund their important work without compromising their mission or alienating their supporters?

A report published in the Nieman Lab describes how public media could supplement its old fundraising model with a new model of membership. The report should be required reading for all nonprofits and digital strategists. Read more . . .