Tagged: workflow

Create a digital service manual with this template

Posted on November 22, 2016 by - Tools and resources

Digital service manual on a laptop screen

Earlier this year, I wrote about how we are creating and implementing a digital content strategy at IREX, an international NGO with offices in 20 countries and participants in more than 100.

Collaboration is an essential ingredient in any content strategy. But because IREX’s staff members are distributed across five continents, it’s all the more important for us to coordinate our work in efficient and effective ways.

To help solve this challenge, we created a digital service manual that outlines roles, processes, guidelines, a digital roadmap, and more. In this post, I’ll briefly describe the types of content that we included in our manual and the steps we took to develop it. I’ll also share a template for content strategists and digital directors to use when drafting their own digital service manuals. Read more . . .

Creating a content strategy at a nonprofit

Posted on June 2, 2016 by - Theory and practice, Tools and resources

Digital services so good that people prefer to use them

In the fall, I joined an international development NGO in DC to lead digital strategy. We’re a midsized NGO, with offices in twenty countries. Before the organization created my position, the communications team had only two full-time employees and an intern.

Here are some of the activities that we’ve tackled during the past nine months:

  • Conducted lean research on a rolling basis
  • Adopted a phased approach to renovating our website
  • Drafted a digital strategy, digital roadmap, and digital guidelines
  • Conducted training sessions and held brown-bag discussions
  • Obtained approval to develop a digital governance framework

If we can do it, there’s a good chance that your nonprofit can, too. I’d like to share some of the steps that we’ve taken so far—and some of the resources that we’ve consulted—to better achieve our mission. Read more . . .

How agile and lean principles can improve content strategy and governance

Posted on June 7, 2015 by - Theory and practice, Tools and resources

Workshop on agile and lean approaches

In the right situations, agile and lean approaches can make content strategy and governance projects more effective.

In this post, I’d like to bring together some ideas from Corey Vilhauer on “small content strategy,” Melissa Breker and Kathy Wagner on content governance and workflow, Lisa Welchman on digital governance, and Dimagi on organizational readiness for technology systems.

I’ll also share some ideas from my own work, including a four-step process that uses agile and lean principles to improve governance and workflow.

Interested? Read more .  .  .